Brand ID

Denim Crush Brand ID

 

 

-Our Mission is to make women who wear our denim feel sexy and comfortable. We offer them with a selection of clothes that are to become their "favourite jeans" from the first time they put it on. Girls of all body shapes would find plenty of stylish pieces that fit them well and become the secret of great daily look. Most of our jeans come with a hint of spice to let every women who wears Denim Crush to feel like a star.

 

-Our Vision is to become most favourite brand for women who struggle to find good quality jeans online that would fit them well, and look great on them not the first time only, but also after many washes. We want to become the most desired denim brand there is.

 

-Target Audience: We supply denim pieces for any occasion to women aged 24-34 Singles and Young Independents, mostly living in large cities, urban, low-mid range budget, love dressing up day and night no matter the occasion, love shopping, coffee with friends, dinning out, holidays, we are fashionistas and "very Instagram".

 

-Our Personality - We are BOLD and SPICY, we are sexual, seductive, desireful, confident.

We are not sweet, joyful, happy, lovable, satisfying

We are not salty, tough, dominant, raw, rough

We are not sour, youthful, free-spirited, daring, differentiating

We are not, bitter, sober, serious, modest, fresh

 

-Tone of voice: going in line with Our Personality, seductive, enticing, confident and relatable. However, we don't take ourselves too seriously and that can be inferred through the words and visuals. We wan't our customers to relate to us and connect with the brand. We aim to emphasise on desireful "single ladies" world.

 

USP: Great product range with stretch fabric in every product offering perfect fit.

 

Logo Guidelines - see logo attached

Primary colours: white, black, grey

Secondary Colours: blue, red, peach and yellow (colour of the year 2019)

 

Tagline: "Shape of Me"

 

Direct competitors and best inspiration:

 

https://www.ymijeans.com

https://www.fashionnova.com/

https://www.guess.eu/en/

https://www.truereligion.com

 

Other competitors:

https://www.goodamerican.com/

https://www.7forallmankind.eu

https://www.missguided.co.uk/

SIZE CHART

Find the right fit

Please note the following measurement charts are based on standard UK sizes. Please refer to the product description for individual garment measurements.

If you need assistance with choosing the right size, please contact Customer Service on 01268 931 750.


STANDARD SIZES
SIZE XS S M L XL
UK , AU 6 8 10 12 14
EU 34 36 38 40 42
ITA 38 40 42 44 46
USA 2 4 6 8 10
(3) Waist inch 24 26 28 30 32
cm 61 66 71 76 81
(4) Hips inch 34 36 38 40 42
cm 86 91 96 101 106

 

 

PLUS SIZES

SIZE L XL 2XL 3XL 4XL 5XL
UK , AU 12 14 16 18 20 22
EU 40 42 44 46 48 50
ITA 44 46 48 50 52 54
USA 8 10 12 14 16 18
(3) Waist inch 30 32 34 36 38 40
cm 76 81 86 91 97 102
(4) Hips inch 40 42 43.5 45 47 49
cm 101 106 110 114 119 124


Footwear



UK 3 4 5 6 7 8
EU 36 37 38 39 40 41
USA 5 6 7 8 9 10
CM 23.5 24 24.5 25 25.5 26


Tops & Jackets



SIZE XS S M L XL
UK , AU 6 8 10 12 14
EU 34 36 38 40 42
ITA 38 40 42 44 46
USA 2 4 6 8 10
(2) Chest inch 32 33 35 37 39
cm 80.5 83 88 93 98


Measuring Guide

Measurement guide

1.Bust

Measure across the fullest part of the Bust and across the shoulder blades.

 

2.Waist

Measure around your natural Waistline where your waist is at its smallest (just above your belly button).

 

3.Hips

Measure your hips at the widest part (around 20cm below your belly button) and round the fullest part of your booty.

 

4.Inside Leg

Measure from the top of your inside leg at the crotch, down to the ankle bone.

 

5.Full Length

Calculate the full length by adding the Rise and Inside Leg measurements together to give you the full length of the jeans or trousers.

You can find these measurements in product descriptions.